Articles in 'Marketing'

It’s hard to believe that 2021 is just a few short weeks away. In the spirit of planning, we wanted to share some quick tips to consider as you evaluate your media relations tactics for next year. Want to discuss whether your PR program is delivering? We’re here to help. We enjoy telling stories – clearly, effectively, and in the simplest terms no matter how complex the ideas. Most of all, we love delivering more (for less) for clients who value focused, nimble, and high-touch PR, social media and content services. …

Starting a new job can be enough to give anyone the jitters, but navigating the ins and outs of a position during COVID-19 is another thing entirely. I started working at Voxus in June, but found myself navigating the onboarding process and meeting my new colleagues virtually through a laptop screen. With most offices still closed – and some planning to maintain remote workforces through 2021 – how do you embrace virtual training, get to know your coworkers from your living room, or even understand and embed into the company …

Since its advent in 2004, podcasting has been steadily growing in popularity. Edison Research and Triton Digital found that the total number of people who have ever listened to a podcast surpassed 50% for the first time in 2019. That same year, Spotify spent more than $300 million to acquire podcasting companies Gimlet Media and Anchor. And just last month, Amazon added podcasts to Amazon Music to compete with Spotify. Because of the growing number of podcast listeners, hosting and appearing on podcasts has become a common addition to many …

I don’t know about you, but every day my email box is full of marketing emails. And to be honest, most of them are not compelling—and some are downright awful. Yet, for many organizations email marketing remains a primary tactic for lead generation. So, how can you break through the noise and ensure your email not only reaches your prospect, but engages them as well? Here at Voxus, email marketing is a core tactic as part of our overall marketing strategy and one that we often advise clients on. But …

Your PR team is emailing you. Again. They have a new idea for a trend pitch, but they need some messaging information from you to draft it. Didn’t the UK team do something about this last month? The email thread is long-since buried and you don’t have a messaging handbook to keep track of all of this, so you have to write it all up again. Your Director of Products could help, but you’ve asked them for three comments already this month and they’re getting grumpy. Do you still have …

For years, content marketers have touted the importance of including evergreen content in their marketing strategy: Moz has told us the true power of evergreen content, Hubspot and Buffer have given us ideas for creating evergreen content, and Marketo has taught us how to create evergreen content with lasting engagement. It’s not surprising that this topic has found its way into marketing conversations for the last decade. Evergreen content is incredibly helpful due to its usefulness long after the publish date and its ability to transcend the latest “buzz” by …

Agero is leading the digitalization of driver assistance services on a massive scale, safeguarding consumers on the road through a combination of platform intelligence and human-powered solutions. As a white-label roadside assistance provider, the company protects 115 million vehicles on behalf of leading insurers and automakers, and responds to more than 12 million roadside events each year. Agero partnered with Voxus to help establish the company as a trusted partner through vertical media.  However, shifting market trends in the insurance and automotive industries have created significant challenges for Agero’s customers. …

The COVID-19 health crisis is changing fast. In Part I of this series, we covered several initial observations and best practices for communicating in the time of coronavirus based on our interactions with media and clients. As the latest pandemic news and updates come out daily, our clients continue to ask for guidance and how best to move through this new, fluid reality we’re all facing. Today, I’d like to quickly share some of the insights from those conversations. 1. KEEP COMMUNICATIONS NIMBLE To limit the health and economic impacts of the …

Hiring a PR firm to represent your company can often feel like you’re driving blind with only a stack of flashy Powerpoint slides as your roadmap. It’s incredibly hard to determine capabilities and team cohesion with only a few short introductory calls or meetings. The PR firm-to-company relationship is one that relies on a cohesive team dynamic, a good set of expectations and open communication. Asking the right questions up front can set the entire partnership up for success and eliminate missteps down the road. So, what are some questions …

PR has evolved considerably over the past decade and is (or at least should be) deeply intertwined with broader digital marketing strategies. In particular, as the digital channel consumes an even bigger share of the marketing budget, good search engine optimization (SEO) is essential to reaching customers and succeeding in the marketplace.  There was a time when it seemed like SEO would consume the entire marketing world and make other disciplines (including PR) obsolete. It didn’t help that the impact of PR seemed difficult to measure, especially when compared to …